How to Use Nicotine Pouches

Place one nicotine pouch between your gum and upper lip. Keep it in place up to 30 minutes. Do not chew or swallow. Dispose of used pouches responsibly. Adults 21 and older only.

Nicotine pouches are designed to be straightforward. If you are an adult new to pouches, the steps below cover what to do, and what to avoid, for a clean, predictable experience.

Step-by-step

1. Open the can. Twist the lid off and select one pouch. Most cans hold 15 or 20 pouches.
2. Place the pouch. Lift your upper lip and place the pouch between the gum and the inside of the lip. Many users prefer the side of the mouth, but placement is a personal preference.
3. Let it sit. The pouch will stay in place on its own. You do not need to chew, suck on, or move the pouch around. Flavor and nicotine release gradually.
4. Wait. Keep the pouch in place for up to 30 minutes. Some users prefer shorter sessions of 10 to 15 minutes, especially when starting out.
5. Remove and dispose. When finished, remove the pouch and place it in the sealed disposal compartment on the lid (most cans have one) or in a trash can. Do not flush.

How long to keep a pouch in

Most pouches are designed for sessions of 20 to 30 minutes. Beyond that, flavor and nicotine release tapers off significantly. New users often start with 5 to 10 minute sessions and adjust upward as they get used to the sensation and strength.

What to expect

For new adult users, the most common factual sensations during the first few minutes include:

• A slight tingling or buzz under the lip from the pH adjusters.
• A clear flavor release, mint, citrus, coffee, or fruit, depending on the product.
• A salivation increase. This is normal and tapers off after a few minutes.

The intensity of these sensations depends heavily on the strength of the pouch and your personal nicotine tolerance. A 3mg pouch will feel very different from a 9mg or 12mg pouch.

Best practices for new users

• Start with a lower-strength product (3mg or 4mg). You can always step up later.
• Use only one pouch at a time.
• Do not chew or swallow the pouch.
• Keep cans out of reach of children, pets, and anyone under 21.
• Stop using a product if it causes mouth irritation or other issues you find unpleasant.

Safe disposal

Used pouches should be disposed of responsibly. Most cans have a small disposal compartment built into the lid for this purpose. If yours does not, place used pouches in a sealed bag and discard them in a regular trash receptacle. Never flush pouches and never discard them on the ground or in waterways.